Pfizer - The Unexpected Doctor

Many smokers are reluctant to talk to a doctor about quitting for fear of lectures and judgement. So we needed a way of convincing them that talking to their doctor is easier than they think.

The Unexpected Doctor - Campaign Overview

Content Films

 

The Unexpected Doctor - Uber (1/9)

The Unexpected Doctor - Cafe (4/9)

The Unexpected Doctor - Hairdresser (6/9)

Digital Out of Home

 

Start a Quit Chat - Cabbie (1/6)

Start a Quit Chat - Barista (2/6

Start a Quit Chat - Water Cooler (7/9)

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CommBank - Extended Summer